Press Release

For Immediate Release: Dec 2, 2020

TruWest® Credit Union Releases Voice Authentication for Better Service and Security

TruWest VoiceID Authenticates a Member’s voice like a digital fingerprint

Tempe, AZ – TruWest Credit Union is excited to launch VoiceID, powered by Illuma Shield, a voice authentication and fraud prevention platform from Illuma Labs, to help streamline member authentication, enhance security, and improve operational efficiency in TruWest contact centers. Illuma Labs is the leading provider of voice authentication and fraud prevention solutions for credit unions.

“Rarely does a technology solution improve both security and convenience. Illuma Shield helps the credit union reduce friction on each phone call by verifying our member’s identity in seconds,” said TruWest CIO Chris Kearney. “We are thrilled to provide this security advancement to our valued member community.”

TruWest is constantly innovating with new technologies to create value for its members, employees and communities. VoiceID, powered by Illuma Shield, uses signal processing, machine learning and artificial intelligence to provide faster, more accurate, and frictionless authentication compared to the use of PINs, passwords and personal questions. The technology runs passively in the background of each call, creating an easier authentication experience for the member, while also reducing call durations and enhancing security against fraudsters.

“We have enjoyed working with the innovative team at TruWest to bring VoiceID to market, and we are excited to help keep TruWest members connected to their money in a safe, secure, and convenient manner,” said Illuma Labs Founder and CEO Milind Borkar. 

About TruWest Credit Union

TruWest Credit Union is headquartered in Tempe, Arizona, and operates as a cooperative to provide its members with a lifetime of quality financial services and a culture of caring for its members, employees and communities. TruWest has more than 93,000 members and assets totaling more than $1.3 billion. TruWest® Credit Union has 13 branch locations—nine in Metro Phoenix and four in Austin, Texas. For more information, visit

About Illuma Labs

Illuma Labs is a credit union service organization headquartered in Plano, Texas, and delivers real-time voice authentication and fraud prevention solutions for credit unions. The flagship product, Illuma Shield, replaces traditional knowledge-based authentication practices with an effortless and secure voice biometric solution. The net result is an elevated member experience, enhanced security, and improved operational efficiency. Illuma Labs is the exclusive provider for CUNA Strategic Services and has industry endorsements in 28 U.S. states. For more information, visit