Press Release
Media Contact: Milind Borkar, +1 (972) 217-7106, info@illuma.cx
Illuma Named Winner of the 2025 Shark Tank Competition at VISION Conference
Illuma, the leading provider of voice authentication for credit unions and community financial institutions, has been honored as the winner of the third annual Shark Tank competition, held Tuesday, August 19, 2025 during the VISION Conference at The Grand Hotel Golf Resort & Spa in Point Clear, Alabama.
The Shark Tank Competition, hosted by The League of Credit Unions & Affiliates, showcases innovative fintech solutions to credit union leaders. Fintechs pitch their ideas, highlighting ways to enhance operations, member experience, and industry impact.
The 2025 competition featured four exceptional fintech innovators—Allure Security, Eko, Finalytics.AI, and Illuma—each delivering a dynamic 15-minute presentation followed by a five-minute Q&A session. Credit union leaders in attendance cast their votes for the solution they felt would yield the greatest industry impact.
“Being named this year’s Shark Tank winner is an incredible honor. We’re excited to share our solution with such an innovative audience and look forward to partnering with more credit unions in the Southeast US to make a meaningful impact and enhance the member experience,” said Amy Travers, Vice President of Sales at Illuma.
Steve Willis, President of LEVERAGE, highlighted the significance of the event:
“Shark Tank continues to be a standout moment at VISION. It’s where innovation meets action—where credit unions get a firsthand look at the technology shaping our future, and fintechs connect directly with the people offering meaningful change in financial services.”
As part of their award, Illuma will receive a breakout session at the 2026 ENGAGE Conference, and enjoy ongoing promotion across The League’s platforms.
About Illuma
Illuma is a FinTech company headquartered in Plano, Texas. Illuma is the leader in real-time voice authentication and fraud prevention for financial institutions. Its flagship solution, IllumaSHIELD™, uses AI-powered voice biometrics to deliver secure, seamless authentication, reducing fraud risks while improving efficiency in contact centers.
IllumaSHIELD™ has been featured at premier FinTech events and has won multiple accolades, including The League of Credit Unions & Affiliates 2025 Shark Tank Winner, ‘Best in Show’ at Finovate, VentureTech, CreditUnions.com Innovation Series, and NACUSO Next Big Idea, recognizing our leadership in financial technology innovation. For more information, visit illuma.cx.
About The League of Credit Unions & Affiliates
The League fosters advocacy, collaboration, and innovation serving nearly 400 member credit unions across Alabama, Florida, Georgia, and Virginia. As a trusted advocate, The League promotes collaboration, advances innovation, and delivers leadership development and operational support to strengthen the credit union system. Learn more at the-league.coop.